Pollination and pest control, managed as one.
Integrated pest and pollinator management (IPPM): native hoverflies + lures + field data.
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We had to build all of it.
Pollinators are in decline, and the sprays growers relied on are coming off the market.
Olombria is an integrated pest and pollinator management (IPPM) platform. Devices show what's in the crop, lures bring beneficial insects to it, and native hoverflies pollinate and control aphids, alongside the bees growers already keep.
Soft fruit is where we started. The platform is the business.
News
Nutrient density is a pollination question too
Our take on the Hollow Harvests report.
A season with The Summer Berry Company (opens in a new tab)
We spent the 2026 season in the field with the team at The Summer Berry Company. Here's their post on it.
FLYTHRIVE: pest detection for soft fruit (opens in a new tab)
Our Innovate UK project with Niab, NRI (University of Greenwich), The Summer Berry Company and New Forest Fruit.
A system, not a tool.
The Olo 3-part system.
1. Flies
Blended native hoverfly species that pollinate and control aphids, reared at scale.
2. Lures
Our own attractant blend, bringing beneficial insects to where they're needed.
3. Data
AI monitoring devices in the crop. Readings growers can act on.
Fly facts
1,000
Aphids eaten
One hoverfly larva can eat up to 1,000 aphids before it becomes an adult. Then it grows up and pollinates.
52%
Of the world's food crops
Hoverflies visit more than half of the world's food crops, and over 70% of the wildflowers that need insects.
$300bn
A year, worldwide
The yearly value, worldwide, of the crops that flies help pollinate: around US$300 billion.
We work with ‘pretty fly’ partners.
As featured in
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Growers, researchers, investors, press, or anyone who'd like to work with us.
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